{"title":"Emu Apparel - Curious \u0026 Strong Australian Wildlife","description":"\u003cp\u003eStanding tall across the Australian bushlands and open plains, emus are both resilient and endlessly inquisitive. Fast on their feet and completely unique in posture, they are one of the most distinctive flightless birds in the world.\u003c\/p\u003e\n\u003cp\u003eThis collection focuses on capturing that character through clean threadwork. Embroidered in-house by Ray, the design highlights the emu’s textured feathers and observant gaze with careful stitching. Made with durable, sustainably sourced fabrics, these pieces are built for easy everyday wear and layered comfort.\u003c\/p\u003e","products":[{"product_id":"emu-embroidered-baby-toddler-cap-up-to-5-years","title":"Emu Embroidered Baby\/Toddler Cap (up to 5 years)","description":"\u003cp\u003eKeep little explorers comfy on woodland walks, beach days and buggy rides with this gentle, easy-wear cap featuring a charming \u003cb\u003eemu embroidery\u003c\/b\u003e. Made from premium cotton twill with a soft, flexible peak, it sits comfortably on small heads while helping shade bright skies. Better still, it’s crafted with \u003cb\u003eorganic materials\u003c\/b\u003e and every purchase helps support \u003cb\u003erewilding and conservation charities\u003c\/b\u003e.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eWhy you’ll love it\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cb\u003eSoft cotton twill:\u003c\/b\u003e Kind on sensitive skin and built for everyday play.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eChild-friendly peak:\u003c\/b\u003e Flexible and comfy for babies and toddlers.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003e6 months to 5 years:\u003c\/b\u003e A fit that grows with them.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eStructured double front panel:\u003c\/b\u003e Helps it keep its shape.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eCare:\u003c\/b\u003e Hand wash and sponge clean only.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cb\u003eEmu fact:\u003c\/b\u003e Emus can’t fly, but their fluffy double-feather structure helps them handle both heat and cold.\u003c\/p\u003e","brand":"Rewild at Heart","offers":[{"title":"Navy \/ 6-12 months","offer_id":53389196919120,"sku":null,"price":11.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ 1-2 years","offer_id":53389196951888,"sku":null,"price":11.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ 3-5 years","offer_id":53389196984656,"sku":null,"price":11.0,"currency_code":"GBP","in_stock":true},{"title":"Pale Blue \/ 6-12 months","offer_id":53389197017424,"sku":null,"price":11.0,"currency_code":"GBP","in_stock":true},{"title":"Pale Blue \/ 1-2 years","offer_id":53389197050192,"sku":null,"price":11.0,"currency_code":"GBP","in_stock":true},{"title":"Pale Blue \/ 3-5 years","offer_id":53389197082960,"sku":null,"price":11.0,"currency_code":"GBP","in_stock":true},{"title":"Pale Pink \/ 6-12 months","offer_id":53389197115728,"sku":null,"price":11.0,"currency_code":"GBP","in_stock":true},{"title":"Pale Pink \/ 1-2 years","offer_id":53389197148496,"sku":null,"price":11.0,"currency_code":"GBP","in_stock":true},{"title":"Pale Pink \/ 3-5 years","offer_id":53389197181264,"sku":null,"price":11.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 6-12 months","offer_id":53389197214032,"sku":null,"price":11.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 1-2 years","offer_id":53389197246800,"sku":null,"price":11.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 3-5 years","offer_id":53389197279568,"sku":null,"price":11.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0857\/0319\/7008\/files\/lw90t_white_ft_emu_fc6a23cb-b853-433a-889a-0613eb1f7f76.jpg?v=1786452335"},{"product_id":"emu-embroidered-baseball-cap","title":"Emu Embroidered Baseball Cap","description":"\u003cp\u003eBring a touch of vintage trail style to your everyday kit with this soft-touch 6-panel cap, finished with an emu embroidery for a subtle nod to wild places. Made with \u003cb\u003eorganic materials\u003c\/b\u003e, it’s built for long walks, breezy hilltops and campsite mornings, with an easy, broken-in feel from day one.\u003c\/p\u003e\n\n\u003cp\u003eThe unstructured crown sits comfortably, while the pre-curved peak helps shade your eyes on bright days. A self-fabric strap and brass-effect buckle let you dial in the fit, and stitched eyelets keep air flowing as you move.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cb\u003eVintage aesthetic:\u003c\/b\u003e soft-touch fabric and pre-curved peak\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eCustom fit:\u003c\/b\u003e unstructured crown, strap with brass-effect buckle\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eBreathable:\u003c\/b\u003e stitched ventilation eyelets\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eGives back:\u003c\/b\u003e we sponsor rewilding and conservation charities\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eCare:\u003c\/b\u003e sponge clean only\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cb\u003eEmu fact:\u003c\/b\u003e Emus can make deep, drumming calls using an inflatable throat pouch.\u003c\/p\u003e","brand":"Rewild at Heart","offers":[{"title":"Coal Black","offer_id":53389197377872,"sku":null,"price":26.0,"currency_code":"GBP","in_stock":true},{"title":"Clay Orange","offer_id":53389197410640,"sku":null,"price":26.0,"currency_code":"GBP","in_stock":true},{"title":"Dusky Pink","offer_id":53389197443408,"sku":null,"price":26.0,"currency_code":"GBP","in_stock":true},{"title":"Earth Brown","offer_id":53389197476176,"sku":null,"price":26.0,"currency_code":"GBP","in_stock":true},{"title":"Harvest Mustard","offer_id":53389197508944,"sku":null,"price":26.0,"currency_code":"GBP","in_stock":true},{"title":"Lichen Sage","offer_id":53389197541712,"sku":null,"price":26.0,"currency_code":"GBP","in_stock":true},{"title":"Light Denim","offer_id":53389197574480,"sku":null,"price":26.0,"currency_code":"GBP","in_stock":true},{"title":"Olive Moss","offer_id":53389197607248,"sku":null,"price":26.0,"currency_code":"GBP","in_stock":true},{"title":"Rowan Red","offer_id":53389197640016,"sku":null,"price":26.0,"currency_code":"GBP","in_stock":true},{"title":"Sand Dune","offer_id":53389197672784,"sku":null,"price":26.0,"currency_code":"GBP","in_stock":true},{"title":"Sea Bottle Green","offer_id":53389197705552,"sku":null,"price":26.0,"currency_code":"GBP","in_stock":false},{"title":"Silt Stone","offer_id":53389197738320,"sku":null,"price":26.0,"currency_code":"GBP","in_stock":true},{"title":"Sunset Peach","offer_id":53389197771088,"sku":null,"price":26.0,"currency_code":"GBP","in_stock":true},{"title":"Vintage Denim","offer_id":53389197803856,"sku":null,"price":26.0,"currency_code":"GBP","in_stock":true},{"title":"Washed Grey","offer_id":53389197836624,"sku":null,"price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0857\/0319\/7008\/files\/bc655_lichensage_ft_emu_545883ed-8a2f-41cd-aaae-eeb45ce4e359.jpg?v=1786452367"},{"product_id":"emu-embroidered-beanie","title":"Emu Embroidered Beanie","description":"\u003cp\u003eCosy, breathable and ready for every trail, this fine-rib beanie brings a touch of heritage style to your everyday adventures. Finished with an embroidered emu, it’s made from \u003cb\u003e100% organically-sourced certified cotton\u003c\/b\u003e and knitted in a comfortable double layer, with a cuffed design that sits neatly under a hood or helmet.\u003c\/p\u003e\n\n\u003cp\u003eBuilt for crisp mornings, campsite coffees and windswept dog walks, it’s a simple layer you’ll reach for year-round. Plus, \u003cb\u003ewe sponsor rewilding and conservation charities\u003c\/b\u003e, so every order helps support wilder places.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cb\u003eOrganic cotton\u003c\/b\u003e for soft, planet-kind comfort\u003c\/li\u003e\n  \u003cli\u003eDouble layer knit for cosy warmth without feeling stuffy\u003c\/li\u003e\n  \u003cli\u003eLightweight, breathable feel for all-season wear\u003c\/li\u003e\n  \u003cli\u003eCuffed fit for a clean look and secure hold\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cb\u003eEmu fact:\u003c\/b\u003e Emus can’t walk backwards due to the structure of their legs.\u003c\/p\u003e","brand":"Rewild at Heart","offers":[{"title":"Biscuit","offer_id":53389199147344,"sku":null,"price":24.0,"currency_code":"GBP","in_stock":true},{"title":"Black","offer_id":53389199180112,"sku":null,"price":24.0,"currency_code":"GBP","in_stock":true},{"title":"Burgundy","offer_id":53389199212880,"sku":null,"price":24.0,"currency_code":"GBP","in_stock":true},{"title":"Graphite","offer_id":53389199245648,"sku":null,"price":24.0,"currency_code":"GBP","in_stock":true},{"title":"Light Grey","offer_id":53389199278416,"sku":null,"price":24.0,"currency_code":"GBP","in_stock":true},{"title":"Mustard","offer_id":53389199311184,"sku":null,"price":24.0,"currency_code":"GBP","in_stock":true},{"title":"Olive","offer_id":53389199343952,"sku":null,"price":24.0,"currency_code":"GBP","in_stock":true},{"title":"Oxford Navy","offer_id":53389199376720,"sku":null,"price":24.0,"currency_code":"GBP","in_stock":true},{"title":"Sand","offer_id":53389199409488,"sku":null,"price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0857\/0319\/7008\/files\/bc050_biscuit_ft2_emu_c4c56c91-24fb-4ba8-aa7c-94eb4c6c87f7.jpg?v=1786452372"},{"product_id":"emu-embroidered-kids-baseball-cap-ages-5-and-up","title":"Emu Embroidered Kids Baseball Cap (Ages 5 and Up)","description":"\u003cp\u003eReady for muddy paths, seaside walks and sunny school runs, this low-profile kids cap brings relaxed comfort with a vintage, washed finish and an emu embroidery that outdoorsy families will love. The soft, unstructured crown sits gently, while stitched eyelets help keep little heads cool on active days. Made with organic materials and built for everyday wear, it’s an easy favourite for nature lovers aged 5 and up.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eWhy it’s a great pick:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cb\u003eVintage look:\u003c\/b\u003e pre-curved peak with a soft-touch, washed-out finish\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eComfy fit:\u003c\/b\u003e low-profile 6-panel shape with an unstructured crown\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eAdjustable:\u003c\/b\u003e self-fabric strap with brass-effect buckle\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eOutdoor-ready details:\u003c\/b\u003e ventilation eyelets and a child-safe top button\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003ePlanet positive:\u003c\/b\u003e made with organic materials, plus we sponsor rewilding and conservation charities\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cb\u003eEmu fact:\u003c\/b\u003e Emus have a double set of eyelids, including one that works like built-in goggles to protect their eyes from dust.\u003c\/p\u003e","brand":"Rewild at Heart","offers":[{"title":"Coal Black","offer_id":53389200130384,"sku":null,"price":12.0,"currency_code":"GBP","in_stock":true},{"title":"Dusky Pink","offer_id":53389200163152,"sku":null,"price":12.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue","offer_id":53389200195920,"sku":null,"price":12.0,"currency_code":"GBP","in_stock":true},{"title":"Lichen Sage","offer_id":53389200228688,"sku":null,"price":12.0,"currency_code":"GBP","in_stock":true},{"title":"Vintage Denim","offer_id":53389200261456,"sku":null,"price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0857\/0319\/7008\/files\/b655b_duskypink_ft_emu_8c7b2f2e-3bb8-4f9c-b35a-91c3ee0e94e0.jpg?v=1786452387"},{"product_id":"emu-embroidered-jumper","title":"Emu Embroidered Jumper","description":"\u003cp\u003eCosy up for crisp trail starts and fireside finishes with a luxuriously thick jumper, finished with an emu embroidery for a playful nod to the wild. The brushed inner fleece feels wonderfully soft, while the peached outer and ribbed crew neck keep things looking clean and classic from woodland walks to weekday wear.\u003c\/p\u003e\n\n\u003cp\u003eSpun with \u003cb\u003ecertified organic yarn\u003c\/b\u003e and made for easy layering, this relaxed fit favourite is built for everyday adventure. Plus, \u003cb\u003ewe sponsor rewilding and conservation charities\u003c\/b\u003e, so every wear supports wilder places.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cb\u003eSoft hand feel\u003c\/b\u003e with brushed inner fleece\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eRelaxed fit\u003c\/b\u003e for comfort on the move\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eRibbed cuffs and hem\u003c\/b\u003e with twin-needle detail\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eOrganic materials\u003c\/b\u003e for a lighter footprint\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cb\u003eEmu fact:\u003c\/b\u003e Emus have double-shafted feathers, which help keep them insulated in both heat and cold.\u003c\/p\u003e","brand":"Rewild at Heart","offers":[{"title":"Black \/ XS","offer_id":53389200294224,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 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