Chough Reintroduction Project
Ordering this design directly supports:
Ray's on holiday! Back on 3rd October, so all embroidery orders are temporarily paused and will stitch & dispatch when I return. Enjoy 15% off your embroidery order with code ILLWAIT at checkout as a thank you for waiting! (Expires 30/09)
Welcome to Rewild at Heart, where every purchase goes towards supporting Rewilding Projects.
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Made for woodland wanders, coastal hikes and busy commutes, this 14L roll-top backpack keeps your essentials close while treading lightly. Crafted from 100% recycled polyester with GRS-certified credentials, it pairs practical organisation with an embroidered chough detail that celebrates wild places.
The secure roll-top closure helps protect your kit, while the front pocket organiser makes it easy to grab keys, snacks or a map. Padded shoulder straps and a cushioned back panel keep things comfortable, and the webbing carry handles let you switch between hand-carry and back-carry with ease. As part of our nature-first mission, we sponsor rewilding and conservation charities. 10% of the sale price of this item goes to Chough Reintroduction Project.
Chough fact: Choughs are one of the few birds that can use their curved beaks to probe deep into soil for insects and larvae.
This 14L recycled backpack is a great size for work or play, with a signature roll-top closure that is both secure and stylish. The GRS-certified design is made from 100% recycled polyester. The zippered front pocket is handy and adds decoration.
Adjustable padded shoulder straps and a padded back panel give comfortable convenience, while the webbing carry handles not only add to its distinctive look but mean this can be worn on the back or carried by hand.
We offer free UK delivery on all orders over £50.
We want you to love your order, so if anything you buy isn't perfect, just let our friendly support team know via our contact form or email hello@rewildatheart.com and we'll do everything in their power to fix the problem or give you a full refund.

Like this chough design as much as we do? Why not explore our Chough collection where this design and others feature on a range of products, from t-shirts to mugs.






Really cute well made highly recommended
he’s beautiful
Lovely turtle rucksack bought for my granddaughter. Had lots of notices at school.
She loves it! Many thanks!
Received many positive comments about this t-shirt, even from complete strangers.
Looks good, material feels good, very comfortable to wear.
Hello Paul,
You made my day today as your parcel arrived! Your pins are so brilliant, your attention to detail is seriously impressive, the care you have taken with crafting and painting all the pins plus the beautiful way they are presented is amazing. Gary fortunately opened the Gary The Fox 🦊 one and he loved it. What can I say about Ernie!? I am speechless. He is Ernie. You have captured everything his gorgeous markings, even the sticky-out-leg and the twinkle in his eye.
Thank you so much. I would definitely recommend Paul’s pins…they are super! I bought them all
Hello Paul,
You made my day today as your parcel arrived! Your pins are so brilliant, your attention to detail is seriously impressive, the care you have taken with crafting and painting all the pins plus the beautiful way they are presented is amazing. Gary fortunately opened the Gary The Fox 🦊 one and he loved it. What can I say about Ernie!? I am speechless. He is Ernie. You have captured everything his gorgeous markings, even the sticky-out-leg and the twinkle in his eye.
Thank you so much. I would so recommend Paul’s pins….they are super 👌 I bought them all!
Not only do the products from this store have great quality and look outstanding, but they have some of, if not the, best customer service I've experienced. There was a little mixup with the order I received, and after addressing the problem I got a rapid reply with great communication, and the issue was solved within the day at no extra cost. Which was definitely a great surprise! I also recieved a thank you note with an extra embroidered badge as an apology, which I really appreciate. Would 100% recommend purchasing from this website.
The embroidered fallow deer portrait looks amazing, and the bag has great quality! It also has ample storage space, with one large double-zipper pocket on the front containing two smaller pouches inside, as well as a zipper pouch within the main bag. Great for many outdoor activities, or if you just want to wear something snazzy!
The hat fits nice and snug, and the embroidered fallow deer looks amazing! Will definitely keep your head warm during the cooler seasons!
The quality of the embroidered fox is amazing and looks so cute! As for the jumper, it fits perfectly according to the size I purchased, feels very comfortable, and is sure to keep you warm!
This was purchased as a gift for a friend's and was fully personalised.
My friend loved it, and I cannot recommend Rewild enough!
Incredible company and products.
Really nice hoodie , love the lavender colour.
Well made and nice fit too.
I’m very happy with my cap. It is good quality and fits well.
Love my Red Kite hoodie. Love the Khaki colour, beautiful soft material.
Solidly made, embroidery detailed; grandson was very pleased with it.
Chough Reintroduction Project
Ordering this design directly supports:
This design helps fund the Chough Reintroduction Project, bringing these iconic birds back to Kent after 200 years. 10% of the sale price of this and all other products bearing these designs is donated directly to the cause. Learn more about the project here.
Want to see more featuring the Chough?
Like this chough design as much as we do? Why not explore our Chough collection where this design and others feature on a range of products, from t-shirts to mugs.
Ray Woods
Featured Artist:
This design is by our very own founder Ray - have a look at some more of his work here if you like.
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